Apple CEO Tim Cook has called on the US Congress to pass a federal privacy legislation that would protect and empower the consumers.
- Apple CEO Tim Cook has penned a column where he has talked extensively about data privacy.
- Apple CEO Tim Cook has also talked about the data brokers who sell user data to other companies.
- Tim Cook has called on FTC to establish a data-broker clearinghouse to enable users track their data.
pple has been a long-term proponent of data privacy. While the company has made privacy the selling point for its devices and its chief executive officer Tim Cook has made the subject a key topic of all his discussions in the recent past. Speaking on the sidelines of a conference in Brussels in October last year, Cook had attacked tech companies for 'weaponising personal data'. And now months after, Cook has launched another scathing attack on tech firms that mine user data without their consent.
Apple's chief executive, in his op-ed penned for the Time Magazine, has talked about privacy and the way users can have some form of control over their data. "Consumers shouldn't have to tolerate another year of companies irresponsibly amassing huge user profiles, data breaches that seem out of control and the vanishing ability to control our own digital lives...This problem is solvable-it isn't too big, too challenging or too late," Cook wrote in his op-ed.
Notably, Cook, in his column, has not only touched upon the topic on a superficial level but he has develved deep into the subject and talked extensively about what he has described as the concept of 'shadow economy' of data brokers- companies that collect user data only to package and sell it to other companies. He notes that the trail of these exchanges involving user data often disappear even before users get a wiff that such a transaction has taken place.
Despite the present scenario, where companies and governments are only now waking up to the concept of data privacy and consent, Apple's top officer believes that the present scenario is salvageable. And if you are wondering what he suggests as a solution, the answer is simple: regulations.
Cook says that a well crafted piece of legislation that informs users about the ongoing trade of their data and makes the data brokers and tech firms responsible for these exchanges. "That's why I and others are calling on the US Congress to pass comprehensive federal privacy legislation-a landmark package of reforms that protect and empower the consumer," he wrote.
"That's why we believe the Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled and sold their data from place to place, and giving users the power to delete their data on demand, freely, easily and online, once and for all," he added in his column.
Notably, this is not the first time that Cook has talked about regulations in the tech industry. Two months back, in an interview with the Axios, the Apple CEO had said that while he is not a fan of regulations he believes that some form of governmental scrutiny was important. "I think some level of government regulation is important to come out on that," Cook had said.